Tarrant County is the largest Republican County not just in Texas, but in the United States. Because of the hard work of party leadership and local activists, every county-wide elected official is Republican.
To celebrate the history of the party and launch Chairman Rick Barnes’ Victory 2022 campaign to ensure every single Republican is elected this fall, they determined a new brand with a more useful website for party activists and voters would help fuel the effort for the November general election.
Moving away from a static, brochure-style website, the party desired a web platform that keeps party-faithful engaged on the latest news, information needed for the business of the party, and (especially) the candidates on the ballot in November.
The new brand identity gives homage to the traditional, while using bold colors and text to stand for the staunch conservatism that defines the people of Tarrant County. The new logo was developed to bring the County Party forward as something that will bring conservatives together for years to come.
The new homepage presents a fresh design aesthetic that engages visitors and allows them to immediately get involved. It also provides easy access to critical information for the most involved in the party and focuses on the new Election Center developed to promote 80+ Republican candidates on the ballot.
Party Chairman Rick Barnes wanted to prioritize the entire slate of Republican candidates on the website through an Election Center. Bringing this vision to life, we developed a ballot-order director that allows voters to filter by the office candidates are seeking, visit the candidate website or click to learn more about the candidate.
Precinct Chairs are the lifeblood of the party. The old website housed information crucial to conducting party business, but it was difficult to find and cumbersome to navigate. We build a Resource Center that provides the critical content needed for these party leaders to conduct their business and empowers them to reach out to voters in their community.
